What exactly is a native advert?

What exactly is a native advert?

Nope it’s not an advert with Michael Caine and a hoard of scary Zulu warriors. It is the opposite of interruption marketing: I first became aware of interruption marketing in a popular sitcom in the 70’s where the grumpy father in law was bemoaning all the ads...
Internet marketing on the front foot

Internet marketing on the front foot

What is front foot selling and how does it help your business? Dating consultants will tell you that coming on too strong makes you look desperate, and the most effective way to get to meet people you desire is to come across as not needy at all. The most successful...
5 warnings from Digital Marketing

5 warnings from Digital Marketing

As an online marketing consultant for 7 years now I have seen some of the biggest, costliest mistakes that have been made, and I’ve made a few myself, so here are my top 5 Digital media caveats: 1. Buy your own domains This is the first one for a reason! When you buy...